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Love at First Bite By DarcyClient: Darcy and Stephen Shields, Small BusinessClient: Darcy and Stephen Shields, Small Business
Challenge: Our objective was to create symbol that accurately reflected what Darcy's business had to offer and stand out from her competition. Along with the symbol, there was a need to define the brand's overall standards in color and fonts. Role: My role was to research and come up with the design and branding guide. I received as much information as I could from Darcy's husband, Stephen Shields, since the logo reveals was intended to be a surprise, I was not allowed to contact Darcy in the process. I examined the social media and found colors that stuck out and I noted that cupcakes were a huge hit of hers. So, I researched other logos with cupcakes and balanced the need for simplicity and uniqueness to reflect Darcy’s work. Results: Reveal day arrived and Darcy received her logo in multiple forms for social media, printing and business card layouts as the branding package. This was the kick start of her business and uniform brand across all mediums making her more accessible and recognizable to her current and future cliental. 
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